On Monday, Bumble announced the implementation of several new safety features aimed at promoting security for its users. The updates are part of the company’s strategy to attract a wider demographic who prioritize safety in their online dating experiences.

ID Verification Implementation

Among the notable introductions is an ID verification feature, which prompts users to provide a government-issued identification. This process confirms the user’s age and identity, allowing verified users to earn a badge displayed on their profiles. Currently, ID verification is available in 11 markets, including the United States, Canada, and Mexico, with plans for future expansion.

Messaging Safety Enhancements

Another feature aimed at improving user safety is the “Review Before You Send” initiative. This tool seeks to address concerns surrounding inappropriate messaging, encouraging users to amend flagged messages prior to sending them. Initially introduced in the Compliments feature, this addition marks a broader commitment to user safety in Bumble’s messaging environment.

New “Share Date” Feature

Bumble is also launching the “Share Date” feature, which enables users to share their date-related details with selected contacts. This function is designed to enhance user accountability and provide an extra layer of security during in-person meetups.

Addressing Industry Challenges

These safety improvements come at a pivotal moment for Bumble, as the dating industry grapples with changes in user behavior post-COVID and the growing challenge of distinguishing genuine users from fake profiles, often exacerbated by AI technology. Bumble reported a 3.8% decline in quarterly app revenue in its latest earnings report, indicating the need for fresh strategies to engage its user base.

Competition and Future Focus

Meanwhile, Match Group, Bumble’s primary competitor, is experiencing similar challenges. The owner of popular apps like Tinder and Hinge has recently appointed Spencer Rascoff as its new CEO. In his inaugural communication, Rascoff emphasized the necessity of placing users at the center of product decisions. “Trust is the foundation of real connections, and we are committed to rebuilding it with urgency, accountability, and an unwavering focus on the user,” he stated.