Apple’s Upcoming iPhone Price Increases: What to Expect
Anticipated Price Hikes
As the launch of its latest iPhone lineup approaches this autumn, Apple is reportedly planning to implement price increases. According to anonymous sources cited by The Wall Street Journal, the company aims to frame these adjustments around new features and design advancements rather than directly linking them to the recent tariffs imposed on imports from China.
Impact of Tariffs on Pricing Strategy
The increased tariffs are projected to cost Apple approximately $900 million in the third quarter. However, the company has not officially confirmed that these tariffs will affect product pricing. In an effort to navigate the import duties, Apple is increasing the share of iPhones sourced from India, reducing its reliance on Chinese manufacturing.
Current Trade Developments
In a recent development, the U.S. and China have agreed to suspend their reciprocal tariffs for a period of 90 days to facilitate further negotiations. Although the Trump administration has introduced significant exemptions for the tech sector—including smartphones and related hardware—a 20% tariff on certain Chinese goods remains in effect.
Innovative Features in Upcoming Models
Reports suggest that Apple’s upcoming iPhone will feature an ultra-thin design. Furthermore, the company has ambitious plans that stretch to 2027, when it may debut a more revolutionary model, according to Bloomberg’s Mark Gurman. This model is expected to be an entirely glass, curved device, potentially eliminating the cutouts that have been characteristic of previous iterations, coinciding with the 20th anniversary of the iPhone.