Target’s Shift in Diversity Efforts Sparks Civil Rights Concerns
Target is experiencing mounting pressure and declining foot traffic following its recent decision to downscale its diversity, equity, and inclusion (DEI) initiatives. The civil rights implications of this shift have caught the attention of key figures, including Rev. Al Sharpton, who has called for deeper accountability from the retailer.
Meeting with Civil Rights Leader
On April 17, 2025, Target CEO Brian Cornell met with Rev. Al Sharpton in New York, a conversation initiated by Target as the retailer grapples with the fallout from its DEI policy adjustments. Sharpton, a prominent civil rights advocate, outlined that significant backlash from civil rights organizations has led some groups to urge consumers to boycott Target stores.
Sharpton expressed concern regarding the company’s retraction of established DEI programs, stating, “You can’t have an election come and all of a sudden, change your old positions.” He suggested that the retailer’s recent decisions may reflect a conditional commitment to social justice that undermines its prior pledges. “If an election determines your commitment to fairness… then we have a right to withdraw from you,” he noted.
Potential Boycotts and Community Trust
During the meeting, Sharpton indicated that he would reconsider a call for a boycott of Target if the company fails to reaffirm its dedication to the Black community and its support for Black-owned businesses. Following the discussions, Sharpton described the meeting as “constructive and candid” and mentioned he would collaborate with other leaders such as Rev. Dr. Jamal Bryant, who had previously initiated a boycott against Target.
Impact of DEI Policy Changes
Target’s adjustments to its DEI strategies have had tangible effects; data from Placer.ai indicated a 10-week decline in store traffic starting January 27, 2025—a period when Target halted its three-year DEI goals and ceased reporting to external diversity organizations. This period coincided with a surrounding narrative of consumers redirecting their spending habits in response to Target’s decision.
The drop in traffic mirrored a broader trend affecting Target, which has seen struggles in consistent sales growth. The retailer’s revenues have remained relatively flat for the past four years, and it faces challenges in maintaining profit margins as consumer preferences shift towards essentials over higher-margin items.
Other Retailers’ Responses
Target’s situation is part of a larger trend among major retailers retreating from DEI initiatives, including Walmart and McDonald’s. Conversely, companies like Costco have resisted such pressures, maintaining their DEI commitment and recently participating in a ‘buy-cott’ movement led by Sharpton’s organization.
Sharpton has highlighted the importance of holding companies accountable to their commitments made in the wake of significant societal events, such as the murder of George Floyd. He asked Cornell directly, “What changed?” underscoring a demand for consistency and integrity in corporate responsibility.
Conclusions and Next Steps
As Target navigates this sensitive landscape, the outcomes of Sharpton’s meetings and consultations with civil rights leaders will be pivotal in determining the company’s next steps. The discourse initiated may ultimately shape Target’s public image and its relationship with diverse communities across the nation.