Rise to Fame

In 2024, Haliey Welch, popularly known as the “Hawk Tuah Girl,” surged into the public eye following her memorable catchphrase featured in a video on the Tim & Dee TV YouTube channel. This unexpected fame brought both attention and challenges.

Challenges Faced

Welch took a significant step into the cryptocurrency world by launching her memecoin, $HAWK, in December. However, the coin quickly plummeted in value, sparking discontent among her supporters and prompting an investigation by the U.S. Securities and Exchange Commission (SEC).

After a period of silence, Welch returned to social media in March, addressing her absence with a lighthearted Instagram Reel that playfully implied her “death” before revealing it was just a dream.

Aiming for a Rebrand

Welch is now focused on a rebranding strategy. In a recent conversation with Connor Richards from PokerNews, she stated, “I’m in the middle of rebranding right now. I’ve had a lot of time to think. I want to rebrand.” Details about her new direction remain under wraps, but fans are intrigued.

Clearance of Allegations

In a positive turn, the SEC has concluded its investigation into the $HAWK coin, finding no evidence of wrongdoing, as reported by the International Business Times. This development paves the way for her to restore her reputation.

Documentary and Media Appearances

Welch’s story will be highlighted in an upcoming documentary by Bungalow Media + Entertainment, which aims to explore her rapid rise to fame and the ensuing scrutiny. It examines the volatile nature of social media fame, and the consequences that can follow.

Welch is set to make an appearance in Glen Powell’s upcoming series, Chad Powers, and will relaunch her podcast, Talk Tuah, following her departure from Jake Paul’s Betr Holdings.

Life Lessons Learned

In a recent feature by Vanity Fair, Welch shared reflections on her experiences. “You got to be really careful what you tie your name to, and you definitely need to know what you’re getting yourself into when you agree to do it,” she emphasized, acknowledging the importance of thorough consideration before engaging in such ventures.

First Public Appearance Post-Crisis

As part of her return to the public eye, Welch attended a Celebrity Poker Tour event in Las Vegas—a significant milestone following the fallout from her crypto endeavors. When questioned about the event, she humorously remarked that she didn’t quite understand the workings of the poker scene, indicating her transition back into public engagements and normalcy.