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Meta Elevates Style with Innovative Coperni Smart Sunglasses

by Biz Recap Team
Meta elevates style with innovative coperni smart sunglasses

Coperni’s Retro Gaming Fashion Show at Paris Fashion Week

The landscape of contemporary fashion often reflects the broader cultural zeitgeist, and Coperni, a French fashion brand, has brilliantly captured this in its recent showcase at Paris Fashion Week. The designers, Sébastien Meyer and Arnaud Vaillant, aimed to evoke nostalgia through the lens of 1990s gamer culture, crafting a theme around the concept of “LAN Parties.” These social events, pivotal to the gaming scene in the ’90s, brought groups of enthusiasts together for extensive gaming sessions, demonstrating a communal spirit akin to the one Coperni rekindled by inviting an audience of 200 to partake in gaming experiences with titles like Fortnite and Rocket League over a continuous 24-hour period.

Embracing the Future: Tech-Inspired Fashion

In a remarkable intersection of fashion and technology, Coperni unveiled a collaboration with Meta and Ray-Ban in the form of innovative sunglasses. These cutting-edge translucent black Wayfarers, priced at $549, are not just stylish accessories; they are equipped with an array of smart features including a built-in camera and open-ear audio. These technological advancements enable users to engage with AI for personalized insights, live translations, and seamless music navigation through platforms like Spotify.

Image: Coperni

A Showcase of Modern Versatility

This collaboration marks Meta’s inaugural venture into the fashion space, with models showcasing the frames during the runway presentation. Notably, these glasses captured the entire show from the wearer’s perspective, highlighting their hands-free recording capabilities. They seamlessly integrated into the collection’s aesthetic, which featured sleek black garments and denim styles reminiscent of the Y2K trend, complemented by grungy plaid elements.

Models wearing Coperni's glasses during the runway show.
Image: Luca Tombolini/courtesy Coperni

Coperni’s Innovative Approach to Fashion

Throughout its history, Coperni has been known for its creative experimentation with technology. A standout moment from their 2022 collection included a live demonstration where model Bella Hadid had her outfit spray-painted onto her body on stage. Their signature accessory, the “Swipe” bag, features a unique oval design and has recently been enhanced with NASA’s Aerogel, a remarkably lightweight material composed of 99% air, which has positioned it as the lightest bag currently available.

Availability and Anticipated Demand

For those interested in this inaugural release of the Meta x Coperni glasses, the brand has introduced a limited run of 3,600 units. The collection launched at 4 a.m. EST and has already seen a high demand across the Coperni, Meta, and Ray-Ban websites, indicating a strong consumer interest in the fusion of tech and fashion.

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