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In a year of heated politics, growing public dissatisfaction with the system, and two attempts to assassinate President Trump, risks to executives in almost any industry cannot be minimized. The estimated presence of more than 400 million firearms in the United States, coupled with easy access to individuals’ location data, schedules, and lifestyle patterns, only increases the danger. How do companies take the right approach to prevent low-probability but high-consequence attacks against their CEOs?One effective assessment tool for executives and chief security officers is , by examining three simple risk factors: threats, vulnerabilities, and consequences. By examining each component in detail, companies can assess the nature, extent, and severity of virtually any risk. Most importantly, this assessment can guide critical decisions about which resources to use to reduce costs.