Helena Demuynck is reshaping the future of women’s leadership by helping women reclaim the truth of who they are — their strengths, their values, their voice — and lead from a place of deep internal alignment.
As founder of oxygen4leadership Ltd. and creator of the Strengths in Motion ecosystem, Helena guides smart, conscious, high-achieving women to lead in a way that feels both powerful and profoundly authentic.
A New Paradigm for Women Who Refuse to Lead Like Men to Succeed
Helena’s path took a decisive turn the moment she realized a quiet, uncomfortable truth:
Women weren’t struggling because they lacked ability. They were struggling because they were operating inside systems never designed for them.
For years she helped women gain visibility, navigate politics, and rise into senior roles. But a deeper pattern kept surfacing:
Women were advancing, yes, but often at the cost of their authenticity.
They were praised for resilience yet punished for honesty.
They were celebrated for results yet asked to shrink their full selves to fit in.
This realization shifted Helena’s work from helping women adapt to the system…
to helping them dismantle outdated leadership rules and build their leadership from within.
She moved away from traditional executive paths and stepped fiercely into transformational, identity-level coaching, work that liberates women from inherited expectations and reconnects them to their natural intelligence, intuition, and power.
Naming the Invisible Burdens Women Leaders Carry
Women between 38 and 60 often stand at the most complex intersection of their lives:
leading organizations, navigating caregiving, mentoring younger women, and holding emotional labor no one formally acknowledges.
Helena names what often goes unnamed:
- The likeability–respect trap
- The constant pressure to perform emotional labor
- The exhaustion of being “the only woman in the room”
- The quiet erosion of authenticity in male-defined environments
- The internal tug-of-war between ambition and empathy
- The weight of representing more than just oneself
These women walk through their days balancing intuition with data, courage with diplomacy, and vision with responsibility. They are powerful, yet often depleted.
Helena’s coaching pulls them out of performance mode and brings them back to clarity, sovereignty, and self-trust. Not resilience as a performance, but alignment as a way of being.
Strengths in Motion: Leadership Reinvention, Digitally Delivered
With Strengths in Motion, Helena brings her women-centered methodology into a modern, accessible digital format.
The platform uses intelligent, AI-powered reflection to help women map who they are at their core and how to lead from that truth. It reveals strengths, values, energies, and trajectories, not as a linear ladder, but as a dynamic constellation of possibility.
Women begin with a Snapshot, a clear and elegant view of their strengths and career direction.
Those who want to go deeper receive the full Playbook — a personalized guide for making aligned, sovereign career decisions.
This is not a generic leadership tool. It is a reclamation tool, a mirror of who a woman is when she is not performing for the world.
Leadership Reclaimed from the Inside Out
What clients experience with Helena is not simply “growth,” it’s remembering.
- Women stop chasing external validation.
- They release the pressure to prove themselves.
- They rediscover the inner authority they always possessed.
- They rise — quietly, powerfully, unmistakably — as themselves.
This is Helena’s core promise:
When a woman returns to her authentic identity, her leadership becomes unstoppable.
Through her coaching and the Strengths in Motion platform, Helena is forging a new leadership paradigm—one rooted in alignment, spaciousness, and truth.
She doesn’t ask women to become someone else.
She invites them to become who they were always meant to be.
Connect with Helena on LinkedIn and find more information via this link.